By engaging and delighting customers we create successful, long-lasting products and services.
We draw upon anthropology, an academic discipline that investigates how people create meaning through interaction, to offer our clients deep understanding of customers. Our innovative anthropological research methods defamiliarize the status quo, which leads to fresh design thinking. Applying anthropology and design, we generate new ideas based on untapped customer needs and reveal new business opportunities. Results include exceptional experiences for your customers, internal buy-in for new visions, and a deeper customer focus for your organization.
Enriching our client work, we are actively engaged in design leadership, digital arts, and educational collaborations. For the past three years, we have led a public research study on youth culture and technology called Mobile China that has been accessed by top global universities and corporations.