Tokyo now offers the world a new geek fetish-- "eye-glass and suit" bars set up to look like a company president's office and staffed by attractive men wearing suits and eyeglasses. The bars provide a simulation of an executive environment, complete with a detailed organizational chart that assigns wait staff to corporate functional groups such as PR and marketing.

A make-believe environment that caters to real customers and emergent styles raises several questions relevant to mixed reality, where virtual and physical spaces collide. What does it mean to exclusively cater to female customers and desires? What makes geeks so appealing to women viewers? What elements do work and leisure environments draw from each other?