Strategy starts with insight and understanding. We help clients see deeply into the present, illuminate opportunities, and visualize successful futures for a changing world.

By grounding new business opportunities in customer frameworks, we provide startups and established companies fresh perspectives and better ways to make decisions. We use customer stories to generate ideas, align organizations around core essence and produce roadmaps into the future.

We have developed product strategies for a wide range of industries – from consumer electronics to business services, medical devices and children's toys. What unites our work is a focus on delivering lasting customer value and going beyond what is currently considered possible.

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